Understanding the positive impact of each company in the strategy is central to the investment case for that company. Before investing, the overall impact of every company under review is assessed and categorised into one of four bands.
Companies that fall into the negative impact categories of ‘Degenerative’ or ‘Depleting’ do not fit with WHEB’s investment philosophy and are not considered further. Companies which sell products or services with a positive impact are categorised as either ‘Mitigating’ or ‘Breakthrough’ and are considered as candidates for the investment strategy.
A second step in the investment process assesses the overall quality of the business including how it manages critical environmental, social and governance (ESG) issues. The ‘Impact Map’ below shows the positioning of companies held in WHEB’s investment strategy at the end of 2017.
For further information on the methodology behind the impact mapping please see the Methodology document on the impact website.