Much ink has been spilt announcing net-zero carbon (NZC) targets over the past few months, with WHEB no doubt contributing more than our fair share. A recent survey of UK businesses, for example, found that 52% of respondents worked for businesses that had already set a NZC target.[1] A proportion of these announcements will doubtless amount to rather little. Greenpeace believes that we are currently living in ‘a golden age of greenwash’.[2] Certainly, some companies have been more focused on setting ‘aims’ rather than ‘commitments’ and have been pilloried by NGOs and investors alike.[3] Read more …