
Our approach
Differentiating between investment products across the industry is becoming increasingly challenging.
Thanks to the rise of ‘greenwashing’ and, now even, ‘impact washing’, transparency and authenticity are more important than ever before. Our solution is to be as open and transparent as possible about our approach to impact investing. Our perspective is set out in a white paper, in which we:
- Set out the different types of investment impact
- Discuss impact investing in the context of listed equities
- Make the case for WHEB’s holistic model of impact investment in listed equities*
* combining requirements from the GIIN and the IFC

Impact investing glossary
We want impact investing to be accessible to everyone. We want our investors to have a direct influence on this conversation.
It can be challenging to keep up with the evolving terminology and acronyms in the responsible investment world. That's why we have put together a short glossary, to help you navigate through the jargon.

Impact investing guide
We have put together a guide to impact investing as we know how difficult it can be to navigate all of the terminology used to discuss sustainable investing.
This guide is intended to be introductory and provides links to more comprehensive literature towards the end.