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Commentary General

Indecisive Dave and the backlash against ESG

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For readers who have yet to discover the great British comedy ‘The Fast Show’, you are in for a treat. I was reminded of one of the show’s characters known as ‘indecisive Dave’ when reading about the latest intellectual gymnastics asset managers are getting into on the subject of ESG.1

We’ve all met indecisive Dave. He is the one who reverses his opinion to echo whichever of his mates spoke last. Dave’s opinions are infinitely malleable, driven by his desire to avoid conflict and consequently he ends up offering no point of view at all.

Until recently, ESG advocates had enjoyed a wonderful couple of years. The past few months though have offered more of a test. Like indecisive Dave, asset managers that had previously proclaimed their commitment to ESG, are now wavering. BlackRock, HSBC and Vanguard have all seemed to row-back from previous climate change commitments for example. Should they now disavow their previous allegiance?

Certainly the critique of ESG seems to be coming from all angles. Stuart Kirk, Head of Responsible Investment at HSBC Asset Management has argued that climate change is not a risk that financiers need worry about. Elon Musk has called ESG a ‘scam’ after Tesla was ejected from S&P’s ESG index. Leading Republicans in the US are also sticking the boot in. Former Presidential candidate Mitt Romney says that ESG is politicising S&P ratings. Former Vice President Mike Pence has attacked ESG principles as “pernicious”.

Meanwhile, the performance of ESG strategies has also taken a turn for the worse. With inflation worries, interest rates on the up and a resurgent oil and gas sector, many ESG funds have underperformed. Fund flows have also reversed. According to Jefferies, European domiciled funds designated as Article 8 and 9 both saw outflows in March 2022 after many months of strong inflows.2

Is the party over?

At WHEB we think that writing an obituary for ESG is premature. Clearly Mr Kirk along with Messrs. Romney and Pence think that any attention to ESG is too much attention. A second group, including many regulators and asset owners, think that asset managers are just greenwashing. For them, there is not enough ESG. And for a third group, the problem is the type of ESG. Mr. Musk, for example, thinks that S&P should focus on Tesla’s product rather than on the company’s labour relations.

Materiality matters

So where do we go from here? It is clearly no longer an esoteric view to consider material ESG issues as potentially significant risks to a company’s commercial prospects. That these issues should be analysed and understood is now well recognised across mainstream investment analysis. Moreover, this approach is increasingly becoming institutionalized, not least through the work of the International Sustainability Standards Board.3 ESG of this sort, it seems, is here to stay.

But material for who?

Much more contentious though is whether analysts should also consider the risk that company activities represent to the world around us. As a Bloomberg article criticizing MSCI put it, ‘MSCI… doesn’t even try to measure the impact of a corporation on the world. It’s all about whether the world might mess with the bottom line’.4 Under the rubric of ESG, should investors be strong-arming companies into taking positions on wider social and environmental issues irrespective of whether they are material to the company’s own operations? In many ways, this ship has already sailed. Stakeholders – most importantly employees – are already putting pressure on companies to adopt clear positions on social issues. According to a report by the Public Affairs Council, 60% of companies were already feeling the heat in 2016. Last year nine out of ten companies reported that this was the case. A full 96% expect pressure to increase further in the next three years.4


2 ESG Strategy Equity level analysis of Art. 8 and 9 fund holdings, Jefferies, 17th May 2022




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Partner, Head of Research

Seb has spent over 25 years working at the nexus of business, investment and sustainability. Since 2012 he has been a partner and head of research at WHEB Asset Management where he is a memb...

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